Constant content means engagement, but GOOD content mean A LOT of engagement

Posted on May 9, 2012

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Bottom line: If you’re not producing content, constantly, no one is going to pay attention to you.

Case in point. Here is what a typical Otterbein360.com month looks like, engagement-wise, according to SproutSocial (@SproutSocial)

 

 

 

 

 

 

 

 

 

However, this is what the month looks like w hen Mitt Romney comes to your campus.

See that spike? That’s good content.

 

 

 

 

 

 

 

 

 

People aren’t going to interact with you, if they don’t care about what you’re writing about. It’s just common sense.

I do have to point out that the story that ran the same week about an Otterbein couple getting impromtu-ly married in a fraternity house currently has 59 more page views that the top Romney story. Thus is life, though.

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Posted in: My thoughts